Having a very 'out-doorsie' little newborn boy who loved roaming around the neighbourhood in his pram, I desperately needed a hat. Searching high and low, I found that there was very little in the way of glare/sun protective hats for little babies. Surprisingly most hats for young children were not 'kiddie-friendly' either. Heavy hot canvases, floppy brims in eyes, clashing prints and little to offer in practical sun protection made it undertsandable why litle one's would keep ripping their hats off. Starting from this gap in the current children's headwear market – bedhead was created!
Prior to becoming a Mum, bedhead founder Richelle Ellis had been working in the fashion industry for over 8 years. Her roles varied from product development with major department stores to managing offshore production for major womenswear chains. All this experience & industry contacts have been put to good use in establishing quality manufacturing channels for bedhead.
Bedhead launched to boutiques Summer 2011. This exciting new venture had been in the testing phase for over 12 months, to ensure quality, fit and styling were all perfected before expanding into the broader childrenswear boutique market.
Join us on the journey of bedhead, one that will grow and surprise along the way!
